Throwback to the earliest Victorian or Romantic era and we saw the painters, dramatists, and poets earning very low from their art. Their art forms went on to become classics of the Masters and later gave cult-like status to their towns and countries. But the artists themselves remained penniless during their lifetime. This is why most of the artists died being completely broke. Then came the modern-age when the artists became more focused at promoting their art and that is how artist branding began. This is also when the gig economy is emerging.
Modern-day artists have a media, which the artists of yesteryears did not have. The visual art, fine arts, or contemporary art forms have social media and other such means to promote the art.
The artists today have several social media platforms where they can have a personal branded page and sell art online. Likewise, they can even be a part of bigger picture and sell through that media.
Such means of promotion not just makes the art forms easily visible but also makes the artists famous.
Social media is ideal for those artists who like to put their art on display for the world to see and buy. It is also great for marketing minded artists who know that they have to get through to the customers.
But when it comes to engaging with the buyers, it might require more than artistic nature. Is social media also great for branding emerging artist? If the artist thinks of himself as a brand and then thinks of speaking through his art, he needs to have strong and impactful strategy in place.
Usually, an emerging artist has an option of relying on commercial art galleries and they can share their art on the exhibitions and sell art products. But while this might be financially rewarding in the emerging phase, many modern artists have taken this up as a stepping stone to success.
This is something that not many artists would appreciate and they might even consider it as blasphemy. But for the art to reach the customers, it is necessary to commercialize it and sell art online.There is no harm in reaping benefits out of the social media and by marketing your art. After all, let your art speak for you, and bring you fame internationally, and soon too
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